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Function of Beauty Buys Atolla, a Customized Skin Care Brand

Acquisition expands move into skin care.

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By: TOM BRANNA

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Personalized hair care company Function of Beauty acquired Atolla, a customized skin care brand. It is Function of Beauty's first acquisition. A purchase price was not disclosed. Atolla, which debuted in 2019, has a patented technology that analyzes the customer's skin and makes skin care serums that change over time to meet customers' needs. “Six years ago, we launched the first direct-to-consumer personalized beauty products with customized haircare, which remains the m...

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